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Description / Abstract
An estimated $917 million was spent on name, image, and likeness (NIL) opportunities in the year 2022 alone, yet no one knows how to harness its power. This project provides a handbook to student-athletes that will enable them to navigate the unknowns in NIL.
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Download as a PDF: Honors Paper
File Size Small - 7.7 MB
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KeywordsSports, NIL, Finances, Legislation, State, NCAA
Degree AwardedB.S. in Political Science
Awarding InstitutionPoint Loma Nazarene University
Committee MembersBrian Thornton, Michael Wiese
Periodical TitleArete: The PLNU Honors Journal
Peer Reviewed?No
Collections With This Resource
PLNU Undergraduate Honors Projects 2021-2025
69 Resources
- English
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